Overview
The WebQuote page is where millions of users begin their car-selling journey at Cars24. It’s the first impression, the critical moment of trust. But despite high traffic, 65% of users dropped off before booking an inspection — a huge missed opportunity at the very top of the funnel.
The Vision
To create a seamless, transparent, and trustworthy journey from price estimate to inspection booking — one that builds confidence, reduces friction, and motivates users to complete the process.
The Challenge
Lack of trust: Users doubted how price estimates were calculated.
Fragmented flows: Location was captured three times and never reused.
Unclear next steps: Slot selection felt confusing and disconnected.
High drop-offs: Nearly 65% of users abandoned the funnel before booking inspection.
By simplifying flows and building trust, we improved conversions and created a smoother journey.
Lead to APPOINTMENT CONVERSION 36% to 39%
ADDING 6000+ INSPECTIONS monthly
60% of users engaging with price explainer
SOLUTION
Over a focused 2-week sprint, we collaborated closely with product managers and the tech team to understand business goals and technical limitations. Together, we designed solutions that simplified the WebQuote experience, streamlined location capture, and refined slot selection — creating a transparent, consistent, and empowering journey from price estimate to inspection
Price explainer for transparency.
Expected price input for user empowerment.
Clear messaging around free home inspection, instant payment, and no-obligation.
Day vs evening slot differentiation for simplicity.
Context recap of journey (price estimate → inspection).
Clear next-step guidance to remove uncertainty.
Transparency builds trust:
Users respond positively when shown the “why” behind the price
Empowerment increases conversions:
Allowing users to share their expectations drives engagement
Consistency scales impact:
Reusable modules (like location) create product-wide efficiency.
Consistency scales impact:
Reusable modules (like location) create product-wide efficiency.
Read detailed case study
Read detailed case study
Read detailed case study