who am i
With over 5 years of experience in product and visual design, I specialize in crafting user-centered solutions that balance business goals with delightful experiences. Currently, I lead design at CARS24, driving strategy and managing a team to scale customer trust and revenue impact.
My design ideology is simple: design is not decoration, it’s direction. I believe in shaping products that feel intuitive, human, and memorable, where every interaction solves a problem and every detail earns trust. Whether it’s rethinking complex systems or building scalable design frameworks, I approach challenges with a blend of creativity, curiosity, and impact-driven thinking.
Oh, and I run a little breakfast club, a collaborative corner where artists and creatives fuel up on pancakes, conversations, and big dreams. Life for me is part design sprint and part jam session.