Overview
Cart pages saw 60–70% drop-offs across PDI, Challan, and VHR. We redesigned them to shift perception from “just a bill” to “a value decision,” turning abandonment into a scalable growth lever.
The Vision
To transform the cart experience from being a transactional bill into a value-driven decision point. The goal was to:
Build trust and clarity by showing value upfront.
Create motivational nudges (savings, coupons, friendly CTAs).
Deliver a scalable design system that works seamlessly across multiple services (PDI, Challan, VHR).
Through a redesigned cart experience with clarity, savings, and transparency at its core, we achieved:
20% increase in overall conversions across services
Unified couponing → predictable user trust
Chapter 1 :
UNCOVERING CHALLENGES
Lack of Clarity
The cart only looked like a bill. No one knew what they were actually getting.
No Incentive to Pay
No offers, no coupons, no savings. Just a big number staring back.
GST SHOCK
The price jumped at the last step when GST was added. Customers felt tricked.
Chapter 2 :
Ideation in Motion
Clarity is currency
The best carts explained what you were buying, not just how much it cost.
Couponing creates momentum
When savings were suggested upfront, users felt rewarded and progressed naturally.
Context must adapt by product
A cart for a report (VHR) needs a different value narrative than a service (PDI) or a mandatory task (Challan).
25% reduction in cart drop-offs
Transparent pricing, no GST shocks, and clear value framing cut friction.
20% increase in overall conversions across services
Clarity of product and upfront value made checkout feel natural.
Unified couponing → predictable user trust
One scalable system powered offers across all services.
Through this redesign, we learned that cart experiences aren’t just about transactions — they’re about perception.
By addressing hidden friction, reframing costs as value, and introducing a unified couponing system, we transformed the cart from the biggest leakage point into a scalable growth driver.
The conclusion is simple: when clarity, trust, and savings come together, conversion follows.