Overview
Hubilo Broadcast Studio: A next-gen video streaming platform built in 2021 to transform clunky, unreliable webinar into seamless, interactive virtual experiences.
The Vision
The goal was clear: to create a platform that enabled seamless communication, real-time interaction, and a fully branded experience for event organizers and attendees.
The Challenge
Designing for global reach, real-time streaming, and scalability—while keeping the experience simple and intuitive.
The Impact
Over three years, we transformed HBS from a simple proof-of-concept into a market-leading platform that hosted ~75% of Hubilo’s webinars by its general availability (GA) launch.
Chapter 1 :
The birth of an idea
The journey began with a hackathon. In just five days, we designed and built an MVP, enabling video streaming with a 15-second delay. Though basic, it validated a critical need—creating a simple way for speakers and audiences to connect virtually.
⭐️ 75% of existing customers expressed interest in the MVP, signaling strong market demand.
⭐️ 11.80% of all sessions streamed used the MVP, despite its limitations.
We introduced moderation controls & launched chats, polls, and Q&As to drive webinar engagement. We added video upload and playback, letting organizers mix pre-recorded content with live streams. And we partnered with a better RTC provider to tackle the dreaded AV choppiness.
52% of webinars were using engagement features like polls and Q&As.
28% of sessions included uploaded videos.
Adoption rates? They skyrocketed from 11.80% to 28.36% in just one quarter.
PILLARS OF THE DESIGN SYSTEM
All the research helped our designers to understand the experiences global competition was offering. To build something better, we decided to build an atomic design system with the front-end-developers (FEDs) to ensure WCAG compliance & extreme customisation capabilities for white–labelling webinars.
81.48% of organizers (customers) opted into the Beta program – recognising its value.
44.28% of webinars were using HBS over other streaming options (like OBS, Zoom Webinars & Youtube RTMP)
In Q3 2022, we hit our biggest milestone yet: the General Availability (GA) launch. By this point, HBS was a powerhouse. We introduced backstage communication, letting moderators brief speakers before they went live—a feature that mimicked the real-world experience of backstage prep.
HBS wasn’t just a feature anymore—it was the heart of Hubilo’s platform. The numbers spoke for themselves:
92% of event organizers adopted HBS in their pricing plans.
Attendee retention jumped from 10% to 24% of webinar duration.
1.25 questions per webinar were fielded using the “raise hand” feature.
Organizers conducted 24% more webinars quarter-over-quarter.
Saw our adoption bump up from ~75% to 97% over the next 6 months.
The Legacy of HBS – Real Impact, not just metrics.
Today, Hubilo Broadcast Studio is more than just a platform—it’s a game-changer. HBS represents something bigger: the power of user-centric design, technical innovation, and relentless iteration. It’s a testament to what happens when you listen to your users, tackle challenges head-on, and never stop improving.
